Access Israel is the main NPO in Israel, promoting accessibility
and inclusion of people with disabilities and the elderly. Among it's goals, is promoting accessibility in businesses and public places.
This was a pro-bono project.
Small-Size-Business Owners in Israel:
Interviews and short user research pointed out that between several (and somewhat painful) steps in the customer's journey, The most effective pain-point to be eased is the Accessibility Survey.
Every business owner starts his accessibility process by contacting a qualified Accessibility Consultant, who conducts an on-site survey, maps all accessibility issues, and delivers a thorough accessibility report, by which technical and constructural modifications are being made.
The survey part creates a barrage for accessibility process initiation, by both it's own costs, as well as tagging the process as a sort of a "black box" in business owner's perspective (lacked of knowledge, relying on extrernal consultancy instead of owning the process).
Also, the survey is the pain-point common across the largest number of customers, since it is the standard first step, and unrelated to a specific business context.
an Online Accessibility Self-Check
By enabling the business owner to conduct the survey independently, two goals are met:
Accessibility Survey is a tedious process. It includes dozens of inputs, addressing all aspects of all spaces and services in the business. Friction and desertion levels are expected to be significant.
Business Owner will complete an entire Accessibility Survey without using Keyboard.
User is expected to be moving across the location while taking the survey: measuring doors width, counting stairs, etc.
Minimize exhaustion and friction throughout the process
Allowing user to leave at any time and seamlessly pick up from where previously left off
Save the need of user search.
Keeping every action as effortless as possible, making users slide from input to another and to the next with minimum mental effort.
As supporting visualizations, several colorful isometric vector illustrations were provided: