Logos and app icons design for the main offering products
HCL AppScan is a leading platform for applications security testing. Their products and services help large scale organisations to test their code for vulnerabilities and manage their risks.
Project overview
Role: Contract Art Director and UI Designer Time: 2022 The need for products repositioning within the AppScan brand emerged during an extensive UI work on AppScan's products line.
Goals:
Distinct each tool from its complementary siblings within the AppScan offering, as well as from external competition.
In return, strengthening AppScan as the over-arching brand, carrying value bigger than the sum of it's parts.
Point of Departure: AppScan logo icon
Core principles:
Recognizability:
Each tool is powered and supported by the trusted AppScan technology.
Job:
Each tool is AppScan's way to perform a certain job.
a Wider AppSec vision and philosophy:
AppScan offering brings an overall AppSec vision, and each tool is developed in its light.
Solution: AppScan distinct product logos
Products app icons:
The first phase included 5 icons, for the major products:
AppScan Standard, used for Dynamic Application Security Scans.
AppScan Source, used for Static Application Security Scans.
AppScan Go!, used for scans configuration.
AppScan on Cloud, used as cloud-based Application security platform.
AppScan Enterprise, scalable security platform.
"Avin developed our product design system, which help us to revamp our products and have a better alignment across the offering... We have great synergy with Avin, we enjoyed his knowledge of design and he was a part of the team's maturity. His availability to the team was outstanding even when we were in different time zones. He always does things professionally, creatively and with enthusiasm."