Avin Vadas

Product Design & Art Direction

Access Israel Organization

Business location accessibility check

Access Israel is the main NPO in Israel promoting accessibility and inclusion of people with disabilities and the elderly. Their online self-check enables businesses to independently check their location compliance with the Israeli accessibility regulations.

Role and Project Overview:

Role: Solo Product Designer & Art Director.
Time: Late 2018- Early 2019.
I was addressed by Access Israel to design solution for small and medium business owners in Israel, who need to make sure their locations comply with the Israeli accessibility regulations. The work was conducted in collaboration with the organization's developers team.

The Value:

From Access Israel POV:

  • Scaling the annual rate of accessibility compliance among small and medium businesses in Israel.
  • Removing work-load from organization consultancy department.

From Business owner POV:

  • Enabling self-management of the accessibility process
  • Reducing costs of the overall process.

The state of Accessibility in Israel:

  • Every 5th person in Israel is considered disabled or with special needs.
  • Israeli regulation require services to be accessible, and failure to do so may result in loss of business license.
  • Accessibility is a "hot topic" in the social arena, including shaming for inaccessible businesses, discriminating clients with disabilities.
  • Accessibility compliance modifications might involve expensive spatial and structural modifications, as well as special equipment.

Small-business owners in Israel:

Basic input:

Based on set of interviews, including small to medium businesses that serve clients on-site: Hairdressers and Barber-shops, bars, small restaurants and private clinics, mostly in central urban areas (Tel-Aviv, Jerusalem).

Current user journey:

The journey at point of departure is mostly an intimidating experience, getting clearer as the business owner become more envolved. It begins with ordering (and paying for) an accessibility consultant, who surveys the place, negotiate professionals to conduct the modifications (consultants often connect businesses with their own people).

Point of departure: The given business owner journey

Proposed user journey (two phases):

1. Disintermediating the accessibility consultants from the early phase. Enabling small business making the initial accessibility check by themselves (final approval still requires a professional):

User journey improvement, phase 1: Online Self Accessibility check.

2. Building a marketplace of verified professional accessibility service providers. Eliminating the pain points on phases 3-4, providing the business owner a transparent and informed ground to make decisions on, and means to streamline everything, under his control, as one seamless process (conditioned on the feedback gathered from phase 1):

User journey improvement, phase 2: a marketplace of verified professionals.

Why is a Self-Check needed?

Business owners perspective:

Organization perspective:

Optional solutions considered:

Three optional considered solutions as mapped for Effort/Impact ratio.

Design Principles:

Main experience challenge:

Friction: It is a Very long survey. We were looking for ways to streamline user-flow through all phases, in the most seamless way possible.

Design Goal:

Business Owner will be able to complete full survey,
by using any single input source (Mouse/ Keyboard navigation/ Touch),
without typing.

Basic Information Architecture:

The entire accessibility survey- dozens of questions originally filled into a Microsoft Word document or plain paper- was categorized by physical domains of business location (parking, entrance, elevators, office, toilet, etc.), each forms a chapter in the survey, and validated by several user-tests as a mental model.

Section of the TreeJack structure of nested questions.

Layout and Prototyping:

The mobile layout allowed quick toggling between views of each survey input and a short illustrated data regarding the relevant standard to be met:

Access Israel self-check wireframe: Mobile layout

The Desktop layout conveyed the reasoning behind each check, by using the additional space to display the two views aligned in a split screen, one next to the other:

Access Israel self-check wireframe: Desktop layout

High Fidelity UI:

Mobile high-fidelity design

Access Israel self-check high-fidelity on Mobile

Desktop high-fidelity design:

Access Israel self-check high-fidelity on Desktop

Visual content: Isometric illustrations

Set of explenatory illustrations was prepared, to support each accessibility domain with visual representation. Isometric style was chosen in order to convey the clearest principle of each section, highlight important elements, alongside with making the visuals less opened for interpretations and the experience as a whole more fun and playful.

Isometric Illustration samples

Interaction Design

Interaction design for the survey included frequent motion feedback over the potentially tedious survey, With clear switch-off option.

Sample of the interaction design for the survey.

End Product

Access Israel online self-check, as viewed on iPad.

This project was shelved during the COVID19 pandemic.

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