Hack The Vault

Viral guerilla recruitment campaign.

  • Client: Taboola
  • Sector: Advertisement
  • Contribution: Creative & Art direction, Product Design
  • Project link: HackTheVault.com

The need

Taboola is a world's leading content discovery platform, with constant requirement for the best of developers.
The campaign had a few goals:

  • Actively approach potential candidates at their own communities.
  • Pre-screen potential candidates over others.
  • Unique kickoff experience for candidate's journey.
  • Create affinity to Taboola's employer's brand

Design Guidelines:

  • Quick, lean and impactful experience.
  • Riddle should be viral.
  • Riddle solution should be simple for the right person, and invisible to all others.
  • Success should be cellebrated, Failure should encourage a retry

Solution

Since we adress front end developers, we decided on an environment that resembles a basic IDE interface. This experience is Desktop-Only, running in fluid transitions and providing quick, fun feedbacks (positive as well negative).

HackTheVault Entry
HackTheVault coding mode

Conclusion

the riddle went viral, and generated considerable amount of quality candidates for Taboola. For it's concept, design and interaction, The expereince itself was also selected as an Editor's pick on Muzli by Invision.